PaLü Trade GmbH is a trading company that focuses on services and products for Swiss Opticians. Patrick Lüthi owns the company and knows the Swiss market very well as he distributes luxury eyewear brands through his firm SeenVision, since 2009.

Before working in the eyewear industry, Patrick used to work for a major Swiss bank as well as in the consumer goods market. He holds a bachelor degree in business administration (ZHAW). In his spare time, Patrick spends much time in the mountains and in the air. Together with his family, Patrick lifes in Zumikon.